David Meerman Scott is a huge Grateful Dead fan so there’s two versions of our talk – one about Fanocracy with a focus towards The Grateful Dead & Music. . .
. . . and another version where we talk about Fanocracy in a general way – but there are (of course!) a few mentions of the band!
The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.
